BlogSense (beta)  is a blog scanning and quantification solution.  Recent presidential election campaign reiterated the importance of yet another widely spreading web technology: weblogs or blogs. Even the traditional mainstream media conceded that blogs have been the most infuencial medium for fast-breaking "new" news. Politics and Technoloy blog puts it "Journalists everywhere are freaking out and arguing strenously that blogs will never replace traditional journalism. They're right: There will always be a place for the mainstream media. (Guys, stop worrying about your jobs. It'll be ok.)"

On the corporate front influence of blogs are no less.  Many fortune 500 company executives are quick to recognize the power of this new found medium that can propagate the messages faster than they can say the word "speed."  Forrester recently published a report on "corporate use of blogs, including best practices on when and how companies should be creating them."   Many organizations are quick to recognize the marketing uses of blogs.    There are literally thousands of blogs by eBusiness insiders.   This has changed the landscape of guerrilla marketing.   At first it was seen as just something cool to do... but blogs are now being used to build personal and corporate credibility that will eventually attract customers.   "Networking company Cisco Systems launched their first public blog last month.   It's a very interesting blog as it's not the type of blog that would immediately spring to mind.   Called the High Tech Policy Blog, it's owned by Cisco's Worldwide Government Affairs department and clearly forms a key element of the company's overall lobbying and communication efforts in articulating its views on public and technology policy issues, and developing dialogue on those views and issues."   The PEW / INTERNET and AMERICAN LIFE project, reports that "more than 53 million American adults or 44% of adult Internet users have used the Internet to publish their thoughts, respond to others, post pictures, share files and otherwise contribute to the explosion of content available online."  

ExaSense devised a revolutionary solution that take the mistery out of making sense of weblogs for our clients.  Our BlogSense family of solutions can act as your full-time assistant scanning, sorting web logs 24x7 to keep you on top of blog chatter about your brand, services or products.  As one of your key assets, your brand and it's reputation require ongoing management and protection at levels no less than the level of effort you spend securing your facilities.  BlogSense is a unique solution that will help you keep current about all blog discussions that are relevant to your brand and give you advance opportunities to intercept both negative and positive perceptions about your brand so you can promptly take corrective action and/or further leverage accidental discovery of unforeseen but equitable attributes or associations with your brand.

Utilizing BlogSense as a part of your communications strategy will assist you timely mitigate risks and help you refocus your efforts and investment in targeted areas that can maximize the return on your brand protection and enhancement investment.  The speed of grass-root level blog propagation on the web can be faster than wildfires and this makes Blogs unusually powerful, and sometimes lethal messaging platform as compared with traditional PR channels.  If you do not already have a Consumer-generated media strategy as a part of your Public Relations, Advertising or Corporate Communication strategy, you are likely to be missing credible opportunities to reinforce your message and/or facing credible risks that you should be mitigating. 

Solution highlights:

• BlogSense Workgroup is the most economical entry level service that includes:
  • Specific focus on making better sense of consumer-generated media.
  • Flexible customizable keyword, phrase, and/or message driven issue universe definition, and 24x7 scanning.
  • Fully automated issue detection and classification that no competing service is capable of.
  • Easy to understand trend presentations on single target universe of interest
  • Quick competitive assessment
  • Private and secure workgroup portal based access
  • Customizable email alerts on emerging issues
  • Workgroup members can rate blogs by relevance, and take collaborative notes.
  • Continuous scanning of the blogsphere 24x7
  • 10 Users
• BlogSense Enterprise includes all workgroup features plus;
  • ability to define multiple target universes
  • 50 Users
  • More collaborative features 

Key Benefits: 

• Continuous monitoring of chatter about brands, products, services, organizations, people or candidates.
• Leverage opportunities, while identifying risks based on consumer chatter and perceptions about your brand.
• Gain further insights into your competitor's strenghts and weaknesses.
• Fully automated, self updating issue lexicons that can help with message development.
• Highly economical solution that will help you better align your consumer research programs
• Ongoing self-updating trend summary presentation (charts and graphs)
• Your never sleeping brand monitor assistant 24x7.
• Easy upgrade path to other complementary ExaSense solutions - BlogSense, VerbaSense
• Hosted in Worldclass data centers - no IT headaches.

Although, BlogSense can be used as an ASP solution right out of the box, because every business and associated problem sets are unique we try to optimize the system and the service for each client project to make sure that you get the most actionable outcomes from the service.   

Optional Components: 

• VerbaSense integration: Enumeration of ideas and concepts as input into other quantitative techniques, and decision support models.  Generally, most blog scanning services are pretty static and reactive in terms of searching concepts on known or target issues.   VerbaSense platform adds proactivity to blog search and scanning by pointing out not so obvious issues via statistical determination of what is not known, yet may present new outside the box opportunities to explore or problems to neutralize. 
• BrandSense integration: Gain more insights into the elements of consumer decision making. 
• Other "consumer-generated-media" or "word-of mouth" platform source integration. i.e. usenet discussions, news group discussions, forum postings...
• Flexible licensing options and upgrade path to other ExaSense solutions that preserves your investment.
• Branded hosting - ie blogsense.yourdomain.com with your own brand look and feel
• Custom application embedding for your business
• Campaign trending and management
• Compatible with other ExaSense solutions
• Dedicated world class hosting in secure data centers.
• Backed up by solid strategic partners, disciplined and committed team and by ongoing R&D.
  
  Please call us for pricing BlogSense and options optimized for your environment, or let us know if you like to arrange a test demo.  

Common to all BlogSense solutions:

• We realize that brand reputation development and maintenence is a teamwork.   When you subscribe to BlogSense, you automatically receive 15 user collaboration license to share with your brand workgroup and partners.
• Flexible licensing levels and upgrade path that can adopt to your changing business conditions.
• As it is common for all our services, BlogSense is backed-up by intensive R&D effort, and competitor dizzying enhancements.
• Our client service commitment. 

If you like more information please call - (703) 880-3558 - or email us at blogsense@exasense.com

A word on our approach and technology:

ExaSense gathers consumer generated content from many sources in various languages worldwide, and automatically arranges them to present the most relevant blog content first.   Content are updated every hour, so you're likely to see new items each time you check content presenting pages.   You can utilize our summaries but, if you like, you pick the blog that interests you, then go directly to the site which published the content you want to read.

BlogSense results are compiled solely by computer algorithms, without human intervention.  As a result, content are selected and processed without regard to any ideaology, political persuation or any other orientation that may potentially introduce personal biases .  This will enable you to see many different takes on the same issue from many different walks of life.  This variety of perspectives and approaches are unique among variety of blogs sites, and we consider it essential in helping you see and sample many different points of views about the issues of interest to you.   We'll continue to improve all ExaSense solutions by adding new sources,  fine-tuning our algorithms, and further refining our information synthesis techniques. 

Of course, your feedback is and will always be cruitial in helping us further improve our services in making them even more relevant to you and your business; please send us your ideas and suggestions.

back to information synthesis...

notable keywords:  blog scan, blog monitor, blog analysis, consumer generated media or content, word-of-mouth advertising.